Another Mother

Develop a distinctive brand identity and launch an e-commerce platform for a new ethical jewellery brand.

In collaboration with:

TL:DR

"We partnered with Another Mother to build a thoughtful, style-forward brand from the ground up—culminating in the successful launch of their online store."

The challenge

Another Mother was a brand-new jewellery company with no existing identity or digital presence. The founder needed support in defining the brand’s purpose, values, and visual style to ensure it felt premium while staying true to its ethical foundations. Without a clear brand or online store, they struggled to effectively connect with their target audience of conscious, design-savvy consumers.

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The solution

We began with market research into the sustainable jewellery space and emerging consumer expectations around ethical fashion. From there, we collaborated closely with the founder to define Another Mother’s brand positioning, tone of voice, and core values. This strategic foundation informed the creation of a minimalist logo, an earth-toned colour palette, and modern yet timeless typography. These elements were applied across packaging, digital assets, and the design of a cohesive online store with a seamless, intuitive user experience. To bring the brand story to life visually, we also directed a series of product and lifestyle photo shoots that reflected Another Mother’s ethos of responsible luxury.

The results

✅ A cohesive visual identity that authentically reflects the brand’s ethical values, timeless design philosophy, and commitment to sustainability—setting it apart in a competitive market.
✅ A seamless, fully branded e-commerce experience that not only looks beautiful but is intuitive to navigate, mobile-optimised, and built to convert visitors into loyal customers.
✅ A successful launch supported by a clear, consistent message and compelling visuals—leading to strong engagement, positive feedback, and resonance with a design-conscious, sustainability-minded audience.

"Tell Your Friends brought our vision to life with such clarity and purpose. The brand feels exactly like we imagined—elegant, ethical, and unforgettable."

Rosanne

Founder, Another Mother

In summary

This project demonstrates our ability to lead a brand from concept to launch, crafting a holistic identity and online experience that captures both purpose and style. If your startup needs a standout brand and a website to match, we’d love to hear your story.

📩 Get in touch to start your project today!