Gather

Create a flexible and distinctive digital brand for use across web and video content that reflects Gather’s mission to tell stories about innovation, craftsmanship, and unconventional lives.

In collaboration with:

TL:DR

"We helped Gather develop a bold, expressive visual identity that brings their boundary-pushing storytelling to life across digital and video platforms."

The challenge

Gather needed a visual identity that stood out in the crowded media landscape while remaining adaptable across both written and visual content. The challenge was to create a brand that felt editorial yet unconventional—something that would resonate with a curious, design-savvy audience and reflect the eclectic, thoughtful stories Gather tells.

The solution

We began by identifying Gather’s core themes: invention, impact, and unconventional ways of living and working. From this foundation, we created a digital-first brand identity that could flex seamlessly across mediums, from long-form articles to dynamic video content.

The visual system was designed to feel editorial but distinctive. We developed a striking and unexpected colour palette to reflect Gather’s commitment to original thinking. The typography pairs bold headline treatments with versatile body text styles, ensuring readability while adding a unique voice. These elements work together to frame content in a way that feels immersive and intelligent.

The identity was extended into a toolkit of components designed for digital publishing and motion use—ensuring consistency whether a story is being read, watched, or shared.

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The results

✅ A fresh, editorially inspired brand identity that reflects the originality and depth of Gather’s storytelling

✅ A flexible design system that supports both written and visual content across platforms

✅ A bold use of colour and typography that helps position Gather as a forward-thinking voice in digital media

A quick chat with tell your friends was all they needed. They created a beautiful brand for us which gave us instant legitimacy.

Sam

Founder, Gather

In summary

Gather shows how powerful branding can elevate editorial content—turning a platform into a visual experience that’s as compelling as the stories it tells. If your content-driven brand needs a digital identity with impact, we’re here to help make it unforgettable.

📩 Let’s collaborate on your next chapter.

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