Greenguru
TL:DR
The challenge
GreenGuru aimed to support sustainable living through a mobile platform but needed a user-friendly interface that could translate data and insights into clear, actionable steps for homeowners. The challenge was creating a UX that balanced functionality with approachability—especially for users unfamiliar with energy efficiency measures.
The solution
We began with in-depth user research to identify the pain points and motivations of homeowners interested in energy-saving improvements. From this research, we mapped out a streamlined user journey that focused on simplicity, guidance, and user empowerment. The app featured interactive tools like personalised recommendations, progress tracking, and tips for upgrades—all designed with clarity and ease-of-use in mind.
To complement the experience, we crafted a vibrant visual identity using an energetic yet calming colour palette and friendly typography. Icons and illustrations were used to guide users intuitively, making the app feel welcoming and encouraging rather than technical or overwhelming.
The results
✅ An intuitive mobile experience that simplifies sustainability and motivates users to take tangible steps in their homes
✅ A user interface that is both modern and inviting—accessible to users at all levels of tech or environmental literacy
✅ Positive user feedback on ease of navigation, design clarity, and perceived usefulness of personalised insights
In summary
GreenGuru demonstrates how thoughtful UX/UI design can empower behaviour change and support mission-driven innovation. Our process turned a complex idea into a product that feels both useful and inspiring. If you're launching a purposeful product and need design that connects, let’s chat.
The digital experience your brand derserves
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